The third most searched data on the internet is about the healthcare industry. While all other industries have moved gradually from their traditional methods of marketing to digital marketing, now healthcare industry also started accepting the modern method of marketing. While healthcare digital marketing is already booming in the west, Indian healthcare industry which is one of the best healthcare destinations in the world realized its need and now become indispensable.
Digital Marketing includes primarily Social Media marketing, Mobile Marketing Content Marketing and Search Engine Marketing
Digital marketing includes primarily social media marketing, mobile marketing, content marketing and search engine marketing. Many other types of marketing also come under the title of digital marketing according to the marketing goal. Digital marketing is the most economic way of marketing compared to the traditional way of marketing. If you still stick on word of mouth marketing, please mind that it needs digital marketing support if you want to spread the news at a faster time.
Social Engine Marketing
Practices that do Search Engine Optimization (SEO) linked search engine marketing organically along with paid campaign fetch higher visibility than those that don’t.
Social Media Marketing (SSM)
Practices that do Search Engine Optimization (SEO) linked search engine marketing organically along with paid campaign fetch higher visibility than those that don’t.
This is the most common marketing by healthcare practices nowadays. This works fine since people are very active on social media. This is more or less similar to word of mouth marketing. When a practice is recommended by many patients, people are likely to visit your practice. For that you need to publish positive reviews, hospital/clinic infrastructure, before after images, or any uncommon achievements, awards, accolades etc. Getting more views for a post depends on the titles (compelling titles) and attractive short description and day and time of posting. How attractive the post may be, day and time plays a major role in getting views. If your post is happened to view on a holiday morning, you will be able to get more views.
We cannot forget the impact of social media during Covid attack, people were almost slept along with their smart phones. The alerts from the local bodies, health authorities and the victims’ interviews definitely influenced many to stay away from disease infection. So as long as smartphones have importance, social media marketing also impact the people.
Social media Marketing at SmartDoc Dezine
Smartdoc Dezine is the best Digital Marketing Company in Marthandam, Tamilnadu.
Right from the beginning of launching social media marketing services to our healthcare clients, we have added the Search Engine Optimization and Content optimization at no extra cost. Because we never wanted to make a hole in our clients pockets. That may be the reason, we have accumulated clients with years after years subscription longevity. While some practice owners asked us to do social media marketing with SEO for their static website, we politely told them,’we can wait till you change your website to a dynamic one’. Because dynamic website works well for SEO as well as practice growth.
Digitized Dental marketing
Think that you have posted a ‘before-after image’ on social media. Most social media views last an average of 4-6 seconds only. By the time your brand and title might have caught by visitors’ eyes. But few viewers search for more information on your post. If you provide a link with relevant content on your website page, your practice gains optimization. Similarly paid ad campaigns with a website link click feature and call to action feature, do good for your practice.